FREE WEBINAR: Stop the Random Acts of Marketing

Date and Time

Tuesday May 4, 2021
1:00 PM - 2:00 PM EDT

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Description

Have you ever wondered if your digital marketing is actually working? In this workshop, Matt and Krista will walk you through the importance of your Digital Brand Foundations and Technical Foundations.

Who are you marketing to and why?
What problems do they have?
Where do your customers hang out online?
How do you intercept their customer journey?
What content do they need to advance through their buying journey?
Where and when should you distribute your content?
What worked and what didn't work?

We'll talk about teams, tactics and technology. You will learn to identify a random act of marketing and gain clarity and confidence in your decision to stop them.

Krista LaRiviere, Mintent

Krista is the CMO of Mintent. She has been passionate about the digital marketing world and helping customers navigate it for over 25 years. Having founded and successfully exited three digital marketing companies, Krista has been ranked as one of Canada’s top female entrepreneurs by Profit’s W100. She has also been named Barrie's Entrepreneur of the Year and awarded the Women in Business Trail Blazer award by the Barrie Chamber of Commerce.

Matt Dion, Mintent

Matt is the CEO of Mintent. He is a technology industry veteran with 25 years of experience. A thought-leader in marketing, content marketing, digital transformation, e-commerce, and business development, Matt has spoken at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive and Digital Hollywood.